SignatureBlonde Violet Shampoo

Illuminate, brighten and replenish blonde, bleached or silver color-treated hair. This next generation, sulfate-free revitalizing shampoo featuring pure violet pigment instantly cancels brassy and yellow tones while providing exceptionally gentle cleansing to brighten, maintain and protect your signature blonde shade.
-Proprietary sulfate-free, salt-free blend of 11 surfactants provides extra gentle cleansing with 96% color retention*
-Pure violet pigment instantly neutralizes brassy and yellow tones
-Brightens, illuminates and adds luminous, glossy shine
-Dramatically increases tensile strength and elasticity while nourishing and smoothing
-Provides unsurpassed color and heat protection up to 450°
 
* Color retention after ten washes using ColorProof Shampoo and Condition. Results may vary.